Since the beginning of the year, BAIC has successively tried to acquire U.S. Saturn, German Opel, and Swedish Volvo for sale. It has annexed Changfeng and Fuzhou for internal desire. It has been busy for more than half a year. Received. BAIC expects to adopt the merger and acquisition of millions of auto makers and even the "Fourth" at home and abroad. It seems that some industry analysts have pointed out that BAIC is more concerned with how to develop its own-brand sedan and further expand the power of Futian commercial vehicles and passenger vehicles. Market share, and improve the internal management of the company's operations, rather than seeking to take shortcuts to buy multinational car brands and technologies to pursue enterprise scale.
Guangzhou Automobile is obviously a rising star. After learning from the failure of Guangzhou Peugeot, it has succeeded in establishing a joint venture with Honda Toyota. It has achieved great success in the market and has become the highest rate of state-owned enterprises. Since the announcement of the development of its own-brand sedan products, this year it has begun to expand significantly. It has signed a new joint venture project with Fiat cars for foreign cooperation. It has actively integrated neighboring provincial automotive industry resources, reorganized Hunan Changfeng Automobile to the north, and intervened to purchase some vehicles from Southeast Automobile. . In order to accelerate the promotion of self-owned brand cars and the morning market, it even extended its olive branch to private Gio cars.
However, for GAC, despite the successful operation of the joint venture company, the management level and capital and financial resources have achieved considerable accumulation. The company has responded to the requirements of government departments and automobile industry policies to develop and manufacture self-owned brand vehicles. It has cultivated the organization and management capabilities of regional mergers and reorganizations to implement the scale of automobile industry revitalization, but after all, its own-brand sedan products have not been on the market yet, lacking independent brand production and market experience. The market prospects for the joint venture with Fiat to produce economical and energy-saving cars are difficult to judge. Successfully integrating Changfeng and Gonow, integrating several almost completely different corporate cultures, expanding Changfeng and Gio's automotive products and expanding the market for their own branded products. The share has yet to be realized.
State-owned enterprises, in their unconventional manner, do not blame the company itself. They are the state-owned system. The benefits of large enterprises in addition to providing the local government with a significant weight of GDP and fiscal sources, creating enough employment, and boosting the promotion of local related industrial chains, according to the "Automotive Industry Development Policy", the automotive enterprise group's product domestic market share If the rate is more than 15% or the annual auto sales revenue exceeds 15% of the total vehicle sales revenue of the whole industry, it can be used as a large-scale auto enterprise group to separately prepare the group development plan. This means maximizing the policy treatment enjoyed by the company after establishing its predecessor status in the same industry across the country.
This year's "Automotive Industry Adjustment and Revitalization Plan" in this year's "Automotive Industry Adjustment and Revitalization Plan" clearly demonstrates that the company's production and sales scale will be clearly expressed by the Beijing Automotive Industry Corporation and Guangzhou Automobile Co., Ltd. The large-scale automobile enterprise group with a scale of more than 2 million vehicles, and 4 to 5 automobile enterprise groups with a production and sales scale of more than 1 million vehicles have reduced the number of automobile enterprise groups with a production and sales scale of more than 90% from the current 14 to less than 10 companies. Once the government as a corporate asset owner spoke, no enterprise group would prefer to leave behind the 10th home.
For GAC and BAIC, the overall production and sales scale of the car joint venture is still far from SAIC, FAW and Dongfeng in the “top fourâ€. SAIC is expected to first impact the two million-scale killer lies in SAIC-GM-Wuling's micro-vehicle production and marketing scale strong support. The reason why Chang'an can be promoted to the "top four" is its contribution to the production and sales of micro-cars. This has enough inspiration for GAC, BAIC, and even Chery, who are in the “Fourth-Fourâ€, to fight for the scale of production and sales. In addition to expanding the production and sales scale of joint-venture or self-owned brand cars as soon as possible, they must also be able to quickly charge new ones. The mini-vehicle project, so we see that Chery quickly introduced micro-facets and tried to build commercial vehicle plates. We can also guess that Guangzhou Automobile's intention to negotiate with Zhejiang Gio may be to identify low-end and high-capacity economical passenger cars and light-duty vehicles. Commercial vehicle base.
In the “Auto Industry Development Policyâ€, it is undoubtedly correct to stress that the formation of several large-scale automobile enterprise groups with international competitiveness through market competition. However, today's Chinese auto market is no longer dominated by state-owned enterprises and joint ventures, and private and new state-owned enterprises are booming and growing. We can fully ask industry decision makers why Geely and BYD, who are privately owned and operated in the “Three Musketeers†of the largest automaker in China, are excluded from the top eight. In the rapid increase of production and sales scale, they also need to be achieved through mergers and acquisitions from time to time.
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