Western China will become a new growth point for the Chinese auto market

Affected by multiple factors, the Chinese auto market, which had previously exhibited explosive growth, is moving toward a more rational direction this year.

With the growth of the first-tier cities languishing, the rapid development of the western market has given the industry and companies new hope.

At the beginning of May, the website of the National Development and Reform Commission showed that the “Chengdu Economic Zone Regional Plan” has been officially approved, and the western economic center will be built in 2015. The strategic position of Chengdu-Chongqing District in the auto market is more prominent.

On May 6th, the first Chengdu-Chongqing Automobile Forum with the theme of "The 4th Plot of Final Success" was held in Chengdu. In the face of new opportunities for development, the major car companies have focused on the formation of military formations in the western market. The second and third tier markets will become the major growth drivers for the Chinese auto market in the future.

Looking forward to pull the effect

Chengdu has always been known as the “Third City” of private cars, and the Chengdu-Chongqing market is known as the fourth pole of the Chinese auto market except for the North. If we say that the strategic layout of the Chinese auto market began to emerge in two years ago, then with the passage of the Chengdu-Chongqing Economic Planning Zone, the strategic focus of China's auto market has shifted from a first-tier city to a southwest region. At this time, the mainstream auto makers will become more strategic in the southwest region.

As the first scholar who put forward the concept of Chengyu Economic Zone, Professor Lin Ling, an academic advisor and doctoral tutor of the Sichuan Academy of Social Sciences, believes that Chengyu Economic Circle is the most developed region in the west. This phenomenon has lasted for thousands of years. . With the rapid economic development and adjustment of industrial layout in recent years, the eastern economic circle that is going out ahead will focus on industrial upgrading and focus on the development of high-tech industries. The Western Region, led by Chengdu-Chongqing Economic Circle, will become China’s economy. The next growth engine. At the same time, Chengdu's IT industry and Chongqing's equipment industry will form a complementary and complementary basis, further supporting the Chengyu Economic Circle's automobile industry.

He said that during the period of 2015, the central and western regions will have higher-speed development than the eastern economic development zone, leading China's economic growth. Under the leadership of the Chengdu-Chongqing Economic Zone, China will present a trend of opening to the west.

“The sustained growth momentum of the Chinese auto market can be seen.” Chen Jiaohong, deputy secretary-general of the China Automobile Dealers Association, used data to prove that the country’s economic growth potential is huge and the people’s rigid demand for cars exists. The next decade will "I believe that continuous growth should be no problem."

Car companies optimistic about the growth of the western market

According to Zhang Zhiyong, deputy general manager and manager of Beijing Hyundai, “The company sold 64,000 vehicles in southwest China in 2010, with the proportion close to 10%, which is higher than the average growth rate in the national market. The eighth generation of Sonata was listed on the high-end vehicles. Impact, in line with the growing demand for Grade B vehicles in Southwest China."

Dongfeng Yueda Kia Sales Minister Minister Jiang Yubin said: “From January to April this year, Dongfeng Yueda Kia sold more than 10,000 vehicles in the Chengyu market. Although the market is subject to policy restrictions, the entire industry should have increased. "For example, she said," The current sales volume in the Chongqing market has increased from 500 vehicles per month to about 600 vehicles."

Donghong Honda deputy general manager Liu Hong introduced, “Our product markets are all mid-level cities, and their prices are all above 150,000 yuan. Our current CRV has a very good reputation and market in Chengdu and Chongqing. Although the earthquake in Japan Our strategy has had an impact, but from January to April this year, the Chongqing area has still achieved significant growth."

Among independent brands, Li Jianhua, deputy general manager of Jianghuai Passenger Vehicle Marketing Co., said, “I strongly agree that the auto industry will return from high growth to normal growth in 2011. The withdrawal of relevant national stimulus policies will affect the rhythm of the auto industry, but this The impact will be getting smaller and smaller, and the auto market will quickly lose its tide."

Chen Hongsheng, deputy general manager of Geely Automobile Sales Co., Ltd., stated that “Geely targets sales of more than 400,000 vehicles this year. In the western region, Geely Automobile adheres to the concept of stable growth. Chengdu’s SUV base is about to be put into production. Geely’s service center in Chengdu is also More than 5,000 square meters, this indicates that Geely Automobile is optimistic about the unlimited market in Chengdu."

Ma Deyi, general manager of Chery Automobile Sales Co., Ltd., introduced that in 2009, Sichuan accounted for about 8% of the country’s total sales volume and 32 network layouts. Chengdu is an important market that Chery has always paid attention to. “Chengdu is even more of a company for Chery. Opportunity, this year, Chongqing will be a key market.”

Increase Western Market Investment

In the view of Xu Aiqun, Deputy General Manager of FAW-Volkswagen Sales Co., Ltd., changes in consumer attitudes will help the market develop. He said that the car ownership per capita in Chengdu-Chongqing region is expected to reach the average level in the developed eastern region. In addition, Chengyu market has a rational consumer demand, and the concept and structure of consumption have also rapidly escalated. The level of consumption has gradually changed from the pursuit of entry-level to high-quality cars to a high level of service. The distribution of consumption has spread from the center to districts and counties.

Xu Aiqun also pointed out that after the merger of Chengdu-Chongqing Economic Zone, the automobile industry will also become a positive growth point. Outside the first-tier cities, Chengdu-Chongqing Economic Zone with huge market potential will become the investment point for auto giants, and its demonstration role will far exceed that of other markets.

"Every car company will fully research the market and launch the most suitable products for the western region. All developments and changes in the Chengyu car market are related to FAW-Volkswagen, and will also bring about a series of job opportunities."

Xu Aiqun said that FAW-Volkswagen will define Chengdu as the second base next to Changchun in the future. “It will establish a new production base with an annual production capacity of 450,000 in Chengdu. The base will be put into production by the end of this year, with an initial annual production capacity of 15 Millions."

It is understood that in the new base, FAW-Volkswagen will bring the latest Sagitar NCS models to Chengyu and the western market.

Ren Jianqiong, deputy general manager of Shanghai General Motors and director of the Chevrolet marketing department, also stated that “Whether Chevrolet Lefeng, Le Hao, or the new Sail model has a very good performance in Chengdu.” She said that in 2010 the national passenger car market There are no more than one or two lines in the sales of three or four lines, but the Chevrolet line is more than one or two lines. "For us, the first is to expand the product line. Second, to expand the coverage of the third and fourth line market, while It is also necessary to increase the efficiency of the terminal."

Dongfeng Nissan Sales Minister Yang Hao proposed the idea of ​​better service to develop the fastest market. He pointed out that in terms of the absolute value of car sales, Chengdu ranked second in all cities and Chongqing ranked ninth. And this figure is still rising, Chengdu sales may become the country's first car this year, which fully illustrates the huge potential and the vast market of Chengyu District.

“Chongqing market grew 46% in the first quarter, three times the national average, and Chengdu is currently the second largest city in China, second only to Beijing. After the implementation of this year’s Beijing restriction policy, Chengdu hopes to become the first in the country. ."

“The western market has huge potential. Unlike other cities, where the transfer of cars becomes the main force of consumption, the western market has a very significant first-time buyers. Especially this year we will lose hundreds of thousands of vehicles in Beijing, and Chengdu will The increase in sales in Chongqing will inevitably have special significance."

Yang Hao said that Dongfeng Nissan has proposed to occupy the first place in the high-end sedan and SUV market in Chengdu-Chongqing this year. "Now, Chengdu has already achieved nine months in advance and it may continue to be maintained, and Chongqing will soon be the first of these two."