Textile Machinery Enterprises Enter the E-commerce Network to Promote Transformation and Upgrade

Business Club October 21st It is understood that textile machinery is gradually becoming intelligent and high-end, and the term “green environmental protection” is also used in all aspects. It is predicted that the development of textile machinery enterprises in the next three years will be optimistic. In the future, with the call for good prospects, how can textile machinery enterprises stand out in the fierce competition? At this time, e-commerce has penetrated into the textile machinery enterprises. Many textile machinery companies have already benefited a lot from e-commerce. Some people even more remarked that in the future, if you do not participate in e-commerce, you will be eliminated by the market. So what did the textile machinery company get after using e-commerce? How did they operate?

First of all, we still need to talk about the five major functions of e-commerce again:

1. Electronic commerce electronicizes and digitizes traditional business processes. On the one hand, it replaces physical logistics with electronic flow, which can greatly reduce manpower and material resources and reduce costs. On the other hand, it breaks through time and space constraints, making transactions possible. Performed at any time, any place, thus greatly improving efficiency.

2. The openness and global features of e-commerce have created more business opportunities for companies.

3. E-commerce enables companies to enter the global electronic market at similar costs, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improve the competitiveness of small and medium-sized enterprises.

4. E-commerce has redefined the traditional circulation model, reduced the intermediate links, made direct transactions between producers and consumers possible, and thus changed the way of the entire social economy to a certain extent.

5. On the one hand, e-commerce breaks the barriers of time and space, and on the other hand, it provides abundant information resources and provides more possibilities for the recombination of various social and economic factors, which will affect the economic layout and structure of society.

Through the understanding of the five major functions of e-commerce, we can easily see that applying it to the textile machinery industry will bring many business opportunities to the company. E-commerce has become mainstream in 2008-2009. If you have not used e-commerce in 2010, are you falling behind?

With the development of online shopping, the development of e-commerce has been greatly promoted. E-commerce has undoubtedly become the mainstream topic of the textile machinery industry in 2009. If an e-commerce platform is used, not only will the cost be less, the pace will be even lighter, but it will also have a chance to become a big company. Future e-commerce competition will also shift to individualization and standardization. The emergence of e-commerce has had a serious impact on traditional enterprises. E-commerce represents a new trend of development and is a trend of development of the times. Under the pressure of the global economic environment, e-commerce is a good tool for traditional enterprises, including textile machinery companies, to stand out and resolve crises.

For brand-name companies, the benefits of e-commerce to textile machinery companies include:

Help brand-name companies build brand-name websites;

Solve the problem of shortage of funds for entrepreneurs and difficulties in building brands;

Solve the problems of the original production companies, lack of brand foundation and distribution channels;

Solve the problems of small brand enterprises, lack of funds, and expansion of the brand;

Help big brand companies to insist on low-cost propaganda and prevent their competitors from surpassing;

Provide a comprehensive "integrated network marketing" service to achieve double return on the company's "open source, throttling".

For manufacturing enterprises, the benefits of e-commerce to textile machinery companies include:

Help production-oriented companies start online companies;

Solve the problem of difficulty in finding customers for production companies;

To provide one-stop service for online marketing of production-oriented companies, enterprises do not need to worry about;

Save the manpower and financial resources of the company and realize the double rewards of “open source, throttling”;

Reduce business risks, and seize opportunities for business operations for a century.

The benefits of e-commerce brought to textile machinery companies are detailed. How do textile companies promote on industry websites? To give an example, let everyone see it more clearly. Take China Textile and Garment Machinery Network as an example:

First of all, we see the most prominent advertising on China's textile and apparel machinery. Interactive, accurate and targeted future online advertising is the inevitable trend of the current and future development of the network. How does our website bring effect to textile machinery enterprises? Our network locates textile and garment machinery industry portal website, mainly for textile machinery, garment machinery, leather machinery, shoes machinery, washing machinery, printing and dyeing machinery and other professional users, creating The global network marketing service platform is dedicated to building a bridge of information interaction for textile and garment machinery and related companies at home and abroad to realize business opportunities for customers. Customers can directly negotiate directly with advertisers through the website, and timely grasp first-hand information on customer needs. We provide a full-site search service to achieve a good user experience on the website, and provide advertisers and users with better service and promotion.

Secondly, China Textile and Apparel Machinery Network provides textile machinery companies with membership services, attracts customers with text messages, and allows your products to carry out: 365 days*24 hours of never-ending online exhibitions, giving your company ownership: 365 days*24 hours Salesman running a national business. In a mature industry station, being able to get more text information on the homepage can bring more direct results to the company. Moreover, member services are more cost-effective than image ads. Of course, how to get the best results from the membership service still requires some skills and practical operation (detailed service introduction).

In addition, China Textile and Apparel Machinery Network has also issued two special venues for the textile machinery channel, air-jet looms, and rapier looms to provide textile companies with more differentiated services.