Mexico is an important automobile production country in Latin America. Today, as the wave of internationalization of the automotive industry has become increasingly fierce, the country is increasingly valued by international automakers. The Mexican automotive industry is based on foreign investment. Since 1992, when it became a signatory of the North American Free Trade Agreement, GM, Ford, Chrysler, Nissan, and Volkswagen have all set up factories or expanded production here. This is close to the U.S. market, where companies can easily produce more large-scale production vehicles and trucks. Railways deliver finished goods and accessories more conveniently than ships. Since the beginning of 2005, international manufacturers have invested heavily in the production of numerous models in Mexico, ranging from large trucks to sporty compact cars. These factories are located in the northern part of the border with the United States. These investments can boost the production capacity of Mexico in 2012 to 3 million vehicles.
Ninety percent of Mexicans use transportation networks every day, and 92% of goods are transported by truck to various parts of Mexico. Commercial vehicles are extremely important in Mexico, but if compared with Brazil, Brazilian commercial vehicles will increase by about 60,000 vehicles each year, while Mexico will only have 25,000 vehicles. This shows that the market potential of commercial vehicles in Mexico is still very large.
The commercial vehicle market described in this article includes light commercial vehicles and medium- and heavy-duty commercial vehicles. The light commercial vehicles include light trucks and light passengers with a total mass of 3.5 t or less, including pickup trucks and vans, but do not include sports vehicles and similar vehicles. Medium- and heavy-duty commercial vehicles include Zhongka, Zhongke, heavy trucks and large passengers. The total mass of medium- and mid-size vehicles is 3.5t to 16t, including pickup trucks and vans in this range. Sports vehicles and similar vehicles are not included in this category. Inside. The total mass of heavy trucks and large passenger vehicles exceeds 16t. Market sales are calculated at the manufacturer's sales price, excluding taxes. Any currency conversion used in this report is calculated at the average exchange rate in 2009.
Market analysis
The commercial vehicle market in Mexico has been declining since 2007 and is expected to recover by 2010, and will maintain its growth trend until 2014.
1. Commercial vehicle sales
Mexico's commercial vehicle sales in 2009 fell 34.6% to $6.2 billion. The average annual growth rate of market sales during 2005~2009 was -8.8% (see Table 1).
2. Commercial vehicle sales
Mexico's commercial vehicle market in 2009 fell 33.5% to 345,400 units. The average annual growth rate of market sales during 2005~2009 was -8.8% (see Table 2).
3, market distribution
Light trucks accounted for 72.4% of the sales in the commercial vehicle market in Mexico, and China Cards accounted for 16.1%.
4, regional market share
Mexico accounted for 2.6% of the sales of commercial vehicles in the Americas, and Canada accounted for 6.2%.
5, market share
General Motors accounted for 18.1% of the commercial vehicle market in Mexico and 17.2% for Ford.
6, market forecast
By 2014, the sales volume of the commercial vehicle market in Mexico will reach US$96 billion, an increase of 54.8% over 2009. The average annual growth rate of market sales during 2009~2014 will reach 9.1%.
By 2014, the Mexican commercial vehicle market will reach 525,000 units, an increase of 52.2% over 2009.
It is expected that the average annual growth rate of market sales during the period from 2009 to 2014 will be 8.8% (see Table 4).
Competitive situation
Mexico is a signatory of the North American Free Trade Agreement. Among the three signatories to the agreement, Mexico is the only one developing country that has the advantage of low labor costs; in addition, the zero-tariff requirement of auto products in the agreement is too tempting, and therefore, a large number of foreign companies flock To set up its own assembly plant in the U.S.-Mexico border cities such as Tijuana and launch products to the U.S. and Canadian markets, Mexico has become the best target base for foreign companies to penetrate the U.S. market.
1, policy-oriented
Mexico is a developing country. The government has created favorable conditions for the development of its economy in the era of globalization. When it joined the North American Free Trade Zone in 1992, Mexican cars and accessories began to enjoy preferential tariffs on entry into the North American market, and overseas manufacturers rushed; historically The Mexican government that had been pursuing its policy of actively protecting its own markets was now scrambling to establish a variety of economic cooperation relations with Japan, Europe, and APEC; foreign auto industry investment was supported by the Mexican government.
2, labor costs
Compared with the United States automotive industry workers, the cost of human resources in Mexico is very low. U.S. union workers’ wages are at least 27 U.S. dollars per hour, and related welfare expenses are double or even three times the total cost. In contrast, skilled workers in the automotive industry in Mexico pay 3.5 dollars per hour.
3. Automobile manufacturing history and industry supporting chain for the North American market
Mexico has a long tradition of producing cars and trucks for the U.S. market; foreign auto parts companies have taken root and formed a huge scale of production with an annual output value of 24 billion U.S. dollars and 430,000 employees.
4. Analysis of the possibility of Chinese car manufacturers entering Mexican production
Thanks to the country's industrial policy and industry development, in recent years, China's own-brand car companies have mushroomed. They are also looking to the North American market while looking at the Asian-African market.
·The disadvantages of Chinese car companies
The North American market is a mature market. Chinese car companies cannot compete with the big powers in this market in terms of product quality, brand awareness, after-sales service, etc.; Chinese companies with insufficient degree of internationalization have “short-term fast†sales strategies. Considering that dreams have played a “low and fast price†in the North American market, the “History of Pioneering History in the North American Market†of Japan and South Korea companies has proved that it is not feasible; automobile emission standards are not up to standard, corporate social citizenship is lacking, etc. A red light appeared on the road of the Chinese car company North America.
·Enter strategy
If we turn our attention to Mexico, we will find that it is a good choice for Chinese companies that are taking the “rural encirclement of the city†in international sales. With its powerful strength, Chinese car companies have new hopes to enter the North American market. More successful strategies include:
The models are selected for the North American market, which have become famous in overseas markets;
A joint venture with a North American car manufacturer can reduce the investment risk of Chinese companies when they are unfamiliar with the Mexican market;
The products were first sold locally and reached the US market after reaching US emissions and safety standards. South of Mexico is a small developing country, which will also become a possible sales market for Chinese companies.
2009 was a very difficult and arduous year for Mexico. Many unfavorable factors, such as the global financial crisis, severe drought, the H1N1 flu epidemic, and the decline in oil production, had brought serious negative impacts on the development of the Mexican economy. In spite of this, Mexico has now seen the dawn of its difficulties. This is mainly because the global economic environment has shown a good recovery, and the demand for products from countries and regions that have trade relations with Mexico has increased significantly. In addition, Mexico has a good public financial system, and investors’ expectations for Mexico’s economy have improved significantly. Mexico’s economy minister predicts that the country’s economic growth rate in 2010 will reach 2.8% (Table 5~7 are Mexico’s main economic indicators).
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