Localization strategy helps boost Bosch China's performance

The world's leading technology and service provider, Bosch Group, announced its 2011 business performance in Beijing recently: Bosch Group's combined sales in China reached 42.3 billion yuan, an increase of 13% over the same period last year.

The steady growth of Bosch China's performance was attributed to the outstanding performance of its three major businesses in China: Automotive technology as Bosch China’s largest business unit generated sales of RMB 24.9 billion in 2011, a year-on-year increase of 7%, again higher than that of automobiles. Average market growth rate; thanks to a series of market demands brought about by the upgrading of manufacturing industries and accelerated infrastructure construction, the industrial technology business achieved the strongest growth momentum in the previous year, with an increase of 28% year-on-year, with sales of RMB 10 billion; and consumer goods. The intelligent building technology business continued to maintain its momentum of steady development. Sales increased by 18% to RMB 7.3 billion. While the Chinese government has accelerated the development of the central and western regions and Boss China has continued to strengthen its business development in the western region, the Boss China has established more than 10 regions in Changsha, Wuhan and other mid-western cities. Sales office.

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