How do small and medium-sized mold enterprises achieve "cluster development"?

There are also some other voices in local enterprises in Hengli. The owner of a mold company who has been operating Hengli for many years said that there are about 650 mold enterprises in the town, and the output value accounts for more than 30% of the town's total industrial output value. There are many mold companies that have outstanding research and development level in China, such as Zhongxin and Fuyu. . However, there are 80% of the mold processing companies are mainly to help Zhongxin, Fuyu, Xinda processing, low technical content, processing and sales capacity of only about 10%.

A person in charge of Dongguan Hengdahua Mould Co., Ltd. also stated that there are too few high-end mold manufacturers in Hengli and too many small and medium-sized enterprises with low interest rates. “These companies mainly compete for orders by pushing down prices, and they are robbed of each other to death and form a vicious competition.”

Wang Qijun believes that SMEs are more common in the entire Pearl River Delta region. According to industry surveys, at present, part of the low-end mold products in China's mold industry has appeared surplus, and high-end, high-precision mold products have been in short supply in China.

How to change the phenomenon of excess SME competition? Wang Qijun believes that Baotuan development is a feasible way. At present, the technological level of the high-end enterprises in the Pearl River Delta has reached an international level and can compete with foreign manufacturers. Small and medium-sized enterprises should break out of them, and they should only complement each other with their own strengths and develop in groups to form an agglomeration effect and industrial scale.

The idea of ​​the development of small and medium-sized enterprises in Baotuan has also been recognized by the government of Hengli Town. Zhu Zhuming said that this year the government of Hengli Town applied for the “Hengli Mold” trademark and provided it for free to local SMEs that do not have independent trademarks. At the “Western Fair” in April of this year, 15 local companies in Hengli District made the first collective appearance under the sign of “Hengli Mold”. In December of this year, 12 domestic enterprises in Hengli will also go abroad for the first time in the name of “Hengli Mold” and participate in the Frankfurt Mould Show in Germany.

Wang Qijun said that SMEs must realize the development of Baotuan and even change to high-end enterprises. A fair service platform is of utmost importance.

Zhu Zhuming stated that Hengli Mould City aims to establish five major public service platforms such as transaction display, e-commerce, technological innovation, financial services and logistics services. He hopes this will provide one-stop service for the development of SMEs.

The direct sales center road where the small and medium-sized enterprises in Hengli achieve Baotuan development, will soon have a better channel --- Hengli Mold City is planning to build Dongguan's first mold machinery direct sales center.

Cai Chuangzhi said that if you are a big die city, you can't do two exhibitions a year, and you will be idle at other times. Mould City is not only a platform for exhibitions, but also the functions of financial and logistics platforms. It is not enough to promote the Hengli mold industry.

He hopes that Mould City will transform from a mold product exhibition center to a direct sales center for mold manufacturers. "This will make Mould City's sales function more competitive."

In Dongguan, direct marketing centers are a hot term. On November 11, 2009, the municipal government issued the "Dongguan Factory Outlet Center Implementation Plan" and "Dongguan Factory Outlet Center Identification Management Measures" to encourage Dongguan manufacturing enterprises to expand domestic sales through direct sales centers. According to the plan, after the company has applied for and passed the “Direct Selling Center”, it can enjoy a number of preferential policies, including rent-free, only paying property management fees; on the other hand, the “Factory Outlet Center” allows factories to directly face consumers. And to provide a new channel for solving corporate inventory.

In Cai Chuangzhi's view, there are at least three advantages to establishing a direct sales center for mold machinery. The first is to eliminate redundant links between production and sales for machinery manufacturing companies, thus saving costs. Second, mold machinery does not only include equipment, but also involves many matching parts. These molds will all participate in direct sales. This is a comparison for foreign customers. The choice provides convenience; the most crucial point is that the direct sales center can effectively establish the mold industry chain, form platform advantages and aggregation effects, and expand the influence.

Cai Chuangzhi said that several hundred companies participate in direct sales on the same platform and their respective technological advantages can complement each other. For example, if a manufacturer receives an order, he can do what he is best at, and then hand over the other parts to another manufacturer. This creates opportunities for the development of the company.

Cai Chuangzhi hopes that the direct sales center can connect local companies in Hengli and even Dongguan to launch the Dongguan brand. "After entering the company, the direct sales center can also collectively participate in mold exhibitions at home and abroad."

Mould City will draw 70% of the area from more than 10,000 square meters of exhibition space for enterprises to enter direct sales. More than 80% of the companies will be Dongguan's mold machinery manufacturers, and the rest will be domestic and foreign famous brand manufacturers. Manufacturers with sales channels can conduct direct sales, and those without sales channels are sold by Die City.

GF AgieCharmilles of Switzerland is preparing to sign a distribution agency agreement with Die City. Chen Mengxi said that the company's presence in the mold city not only can play a good sales platform function of Die City, but also can exchange information and technology with other companies.

However, creating a direct marketing center is not a one-time-for-all event for the mold city that tries to maximize the sales function.

Wang Xianqing, director of the Guangdong Business School's Institute of Circulation Economics, once compared the direct marketing center to a large reservoir. Not only in Dongguan, many industries and localities think that invigorating circulation is to build a market. A huge investment was made to build a professional market, and only a reservoir was built in the entire circulation. If the circulation pipeline is blocked and water flow does not come in, the reservoir will only be dead water. The government and investors need to think about how to build pipelines and connect organically in the professional market, trading platform, source material procurement, goods, and terminal purchase consumption.

Cai Chuangzhi also believes that after the establishment of a direct sales center, the key is how to help the settled companies successfully sell their products. In this regard, he is planning to develop his own sales team from Die City to help companies expand their sales channels, and to work closely with agents in cities in the Mainland to expand the sales scope of direct sales centers. "And to achieve the best results for the direct sales center, it will require the Mould City to build all financial and logistics service platforms. This will also require time and money."

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