How Chinese Machine Tools Continue on the High Speed ​​Road

At the end of the year and the end of the year, when it came to the inventory period, the reporter remembered that when he was summing up and looking at this topic last year, he was still in a mixed mood: on the one hand, he was excited about the total output value of the machine tool industry leapt to 400 billion yuan; on the other hand, he was There are various uncertainties and hidden concerns in market performance.

But now it seems that the performance of the machine tool industry in 2010 is gratifying. Even many foreign-funded enterprises lamented the impressive performance of the Chinese machine tool market. However, in addition to being amazed, they also wondered: Why can the Chinese market have such great energy?

It is precisely for this reason that current foreign companies are popularizing such a phenomenon. When Chinese executives report to their headquarters, they must inevitably explain this high-speed growth incontinuity. Otherwise, the headquarters index will definitely increase in the coming year. .

However, what can be affirmed now is that this year China is no longer suspenseful when it is the world's largest producer and seller of machine tools. What will happen next year?

Stable development in the coming year

According to the statistics of the first three quarters of the China Machine Tool Industry Association, from January to September, China produced 545,000 metal cutting machine tools, an increase of 32.3% year-on-year. In the first three quarters, China produced 157,822 CNC metal-cutting machine tools, an increase of 66.51% year-on-year.

In terms of South Korea and Japan in Asia, the landscape is not as good as China. According to statistics provided by the Korea Machine Tool Manufacturers Association (KOMMA), from January to September, South Korea's cumulative production of machine tools worth 1987.12 billion won, an increase of 64.77% over the same period in 2009. The statistics released by the Japan Machine Tool Industry Association (JMTBA) show that the total amount of Japanese machine tool orders in the first three quarters increased by 173.2% compared with the same period in 2009. From January to September, Japan’s accumulated sales of machine tools totaled 612.88 billion yen, a year-on-year increase of 30.1%. Among them, the cumulative amount of domestic orders in Japan increased by 98% year-on-year, and the cumulative amount of overseas orders increased by 230.2%.

From the perspective of the second half of the year, it can be clearly seen that the volume of orders has declined from the first half of the year. However, many people in the industry stated that according to the market sales characteristics of the machine tools industry, this year's growth rate of over 30% should be no problem. In this way, this year's total industrial output value of China's machine tool industry may reach a further level of 500 billion yuan. However, it is certain that it will not be possible to maintain such a high growth rate next year. The reporter’s response from the association is “about 15% growth”.

At the 6th Standing Committee of the China Machine Tool Industry Association (Expanding) meeting, Wang Liming, Vice Chairman and Secretary General of the Association put forward the main objectives of the “Twelfth Five-Year Plan”: “To the end of the Twelfth Five-Year Plan”, the machine tool industry The total industrial output value will reach 700 billion yuan.

In this case, if the calculation is based on the base figure of RMB 500 billion for the first year of the “12th Five-Year Plan” next year, the increase in the next five years should be around 10%. This, of course, should be a steady development. Instead of going to the “Eleventh Five-Year Plan”, the total industrial output value will increase from 130 billion yuan to 500 billion yuan in 2005, and the average annual growth will be more than 20%.

Changing the development mode is still the main line

Ministry of Industry and Information Technology Deputy Minister Miao Wei said that during the "12th Five-Year Plan" period, the most important thing is to implement a theme and a main line.

"One theme" is the theme of the scientific concept of development. It must run through the head of every work. "One main line" is the main line of work that changes the mode of economic development. How to change the mode of development, where is the starting point? To adjust the structure, including the structure of the three industries; the structure of exports, consumption, investment; the structure of income distribution; regional development structure.

He stressed that we need to have a large number of large companies with international influence, international competitiveness, and large international market share.

Although the total amount of industrial products in China is large, the added value of the products is not high. By the end of last year, China's industrial added value rate was 26.8, that is to say, to achieve 100 yuan worth of industrial output, the real value created was only 26.8 yuan. While the world average is 35, developed countries are 40.

Why is China's industrial added value not high? One of the important reasons is that the capacity for independent innovation is not strong, the technological content of products is not high, many key technologies, core technologies also rely on foreign imports. As a parent machine, the machine tool industry is also facing this kind of embarrassment.

Miao Miao said: “The CNC machine tool special project has formulated the “Twelfth Five-Year Plan” implementation plan, mainly in accordance with the traditional service areas, ships, aerospace, power generation equipment, and the four major areas of the car to implement. In addition, in the aerospace field To properly expand it, it is mainly the equipment required by the defense industry. Many of the high-end machine tools urgently needed by the defense industry are not able to afford it; at the same time, the defense industry is also one of the best applications for domestic CNC machine tools."

In addition to the host computer, numerical control systems and functional components will be the focus of CNC special attention. It is understood that during the “Twelfth Five-Year Plan” period, the special plan will focus on solving the numerical control systems and functional components that restrict the development of the industry, and improve the overall technical level and competitiveness of the industry. In the specific task arrangement, it is important to consider the coordinated development between the host and the numerical control system, the numerical control system and the functional components. In addition, the “Twelfth Five-Year Plan” also explicitly put forward specific requirements for supporting domestically-manufactured CNC systems and functional components.

In this way, we can be confident that during the “Twelfth Five-Year Plan” period, the state will further increase investment in these weak links and effectively solve the system and quality problems of core functional components, so that high-end numerical control systems and functional components can meet reliability and accuracy. Sexual requirements, to achieve the host of mass production, domestic high-end numerical control system market share can account for 8% to 10% of the target.

Miao Wei disclosed that the “Twelfth Five-Year Plan” countries will also encourage and support the manufacture of well-functioning functional components and enterprises, increase R&D investment and technological transformation, and actively promote the machine tool industry to take the lead in using CNC machine tools to develop various types of high-end numerical control systems. , functional components and tool products, encourage OEMs to develop all kinds of much-needed manufacturing equipment for functional component companies. He believes that only this ability can make up for this short board, in order to be able to keep up with the development requirements of the host.

Create brand value

On December 8th, the 8th 4S shop of Shenyang Machine Co., Ltd. settled in Xi'an.

According to the plan of Shenyang Machine Tool Co., Ltd., by 2015, 50 to 70 4S stores will be established in China, and the average turnover of each store will reach 200-300 million yuan. At the same time vigorously develop overseas marketing and service companies.

This can be seen as a major shift in the marketing model of Shenyang Machine Tool. In addition, in terms of product improvement, Shenyang Machine Tool also got rid of the pursuit of technical indicators and turned to functional indicators. Therefore, after the introduction of the new five products by Shenyang Machine Tool, Guan Xiyou announced to the industry loudly: “Shenyang Machine Tool must fully develop and manufacture products according to market needs.”

Closer to the market, branding this direction of development in the "Twelfth Five-Year Plan" can also find the theoretical basis. In the planning of the next five years, the state proposes to vigorously develop the advanced service industry, while the Ministry of Industry and Information Technology also proposes that while doing a good job in the development of the industrial industry, it must also vigorously develop the productive service industry and highlight the importance of this issue.

Miao Miao said: “Many international companies have long proposed the idea of ​​selling products as selling services, and most of our companies are still in the stage of selling products, lacking brands, and services are even worse. It is even more important to change the concept. If you do a good job of service, the added value of your products will increase. Providing services will also provide better economic and social benefits.”

In fact, price is only part of value, and services can also reflect value. The reporter believes that the difference in the value of the same level of machine tools to users is reflected in the company's service capabilities. Not only the machine itself, but also the transfer of new technologies, new processes, and new ideas, is a successful machine tool sales transaction. This is the complete value that the machine tool brings to the user.

It is the brand of a company that can include the value of products and the value of services to regroup and impress users.

The reporter believes that as the world's largest machine tool production and marketing country, China needs and will certainly be born a number of outstanding machine tool manufacturers, but also will emerge a number of well-known brands to convey the company's business philosophy.