In the face of the aftermath of the United States tire special security case and the impact of export tax rebate policy adjustments, the Linglong Group Tire Co., Ltd. timely adjusted the product structure, focused on opening up new markets and successfully resolved market risks.
Prior to the implementation of the tire "special protection case", Linglong Group invited and led foreign customers to observe exquisite tire manufacturing bases, research and development centers, tire testing grounds, etc., to win the trust of customers, new and old customers have entered the order; they are still in the product development stage Considering the different needs of different countries and regions, taking the differentiated route, at the same time price adjustments are made on some products with low profits, and products with weak competitiveness are eliminated, making the structure of export products more reasonable.
In the first half of the year, exacerbated by the adjustment of export tax rebate policy, the export volume of Linglong's tires in Europe and the United States decreased, but as the markets in Africa and Southeast Asia continued to expand, the overall amount of foreign exchange earned through exports increased steadily. At the same time, when selecting overseas customers, Delicate Group preferred to select merchants with technology, product development and sales capabilities, and prioritize production and delivery of large room demand plans. In the first half of 2010, sales volume of major customers reached 200 million yuan. Above the dollar, we achieved a win-win situation for the factory and business.
The correct market decision has won good returns. From January to July 2010, Deloitte Group's export earnings exceeded US$430 million, an increase of 30% year-on-year.
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