China's mid-size car market analysis report in November

In the November 2012 midsize car market in China, due to the opening of the 2012 Guangzhou International Auto Show, the launch of the new car and its arrival in the market have ushered in a peak period. Among them, the 2013 Passat, the 2013 Sibo Rui and the 2013 Lifan 720 were all released and displayed. BMW also took the opportunity to launch four new models of the new 3 Series. In addition, the Volkswagen Passat and Magotan models of the two models of blue drive car models also attracted the attention of many users.

Report points

• Brand focus: Volkswagen's brand-watching championship, focusing on 24.6%; Toyota and Buick ranked second and third; Ford returned to the list, ranking 10th.

• Product focus: Maiteng led the cars concerned, Camry and Passat ranked second and third; Product list, Volkswagen's four products into the top ten; 2012 Kia K5 2.0L GL MT with a 2.6% focus Become the most popular mid-size car product.

• Analysis of parametric characteristics: Shanghai Volkswagen surpassed FAW-Volkswagen to win the manufacturer’s attention list championship, paying attention to a ratio of 12.3%; the product attention ratio in the price segment below 100,000 yuan rose 0.8%; 2.0L displacement products accounted for nearly 50% The market is concerned about the share, focusing on 48.0%.

• Case Study - Volkswagen: In May-November 2012, Volkswagen's brand awareness continued to increase steadily; Magotan's product number was relatively high, amounting to 49 models, and it accounted for 35.7% of the market share of Volkswagen midsize cars.