There are many favorable factors in the agricultural machinery market in China

I. Demand gap in the first half of the year In 2009, China's agricultural machinery market witnessed an unprecedented excellent situation. Many companies have achieved good business performance and earned enough money. However, due to inadequate preparation for the market, many companies last year caused When the arrival of the peak season, due to the lack of timely delivery, there will be a phenomenon of lost goods. This year learned lessons from last year's experience. Companies have generally strengthened production preparation and increased channel distribution. However, due to the overall implementation time of national projects is two months later than in 2009, some regions and some products have missed sales opportunities. For example, in March and April, the medium and large wheeled tugs, the sowing spring planting spring operations, and the wheat combine harvester operations in the summer, which also set aside a gap in the demand for agricultural machinery products in the second half of the year.

Second, the second half of the national supplement project is expected to start early. The second batch of 3 billion national supplementary funds was allocated late last year. It inevitably missed some agricultural machinery sales opportunities, and also affected the fall cultivation in autumn. A batch of projects in the first half of this year in May. It entered the peak period in the middle of the year and severely affected the sale of farm machinery products and farmland operations. In April and May this year, the Ministry of Agriculture and the Association of Agricultural Machinery Industry Organizations went to all parts of the country and some key enterprises for investigation. All companies generally commented on the delay in starting the project this year. Therefore, after learning the lessons learned from the past year and the first half of this year, and then considering the recommendations of most companies, it is expected that the second batch of state-owned funds will be earlier than the same period of last year, and the start of the project will also be earlier than the same period of last year.

The start of the project will help the company to develop marketing activities with ease, and users will have sufficient time to make selections and comparisons. The extension of effective sales time will definitely increase product sales, and it will also benefit the overall market development in the next year.

Third, the second batch of national funding support Although the demand for agricultural machinery in the first half of the year did not meet people's expectation, the inventory pressure of various companies was generally high, but the companies did not show obvious anxiety and panic, because we all know that in the second half of the year There are 5.5 billion yuan of national supplementary funds to be implemented centrally. Looking at the quantity alone, in the second half of the year, 5.5 billion yuan of national supplementary funds will be more than the total amount of national supplementary funds from 2004 to 2008. Therefore, companies generally place great expectations on the market in the second half of the year. To show their talents, especially those with large sales gaps in the first half of the year, recently they are planning to launch a competitive promotion policy and plan to fight for the largest possible "cake" in the market competition in the second half of the year.

Fourth, the increase in revenue will drive the demand for agricultural machinery. Anything has two sides. In the first half of this year, the sales of combine harvesters have fallen by 50% year-on-year, which has a great impact on the operations of large enterprises such as Futian, Ward, and Gold Billion. Unprecedented scale, capital turnover is extremely difficult, but on the other hand, for the operators participating in cross-regional operations, due to halving the number of new machines this year, coupled with the many machine purchasers last year to go out to work, resulting in this year's participation in Sanxia cross-region operations The combined harvesting machines have been significantly reduced, so the competition among the operators has eased, and the income of most of the drivers has generally been higher than that of the same period of last year. The expected time for the investment recovery of machines has been shortened.

Affected by this favorable factor, in the second half of this year, some agricultural machinery and cooperatives will increase the demand for large-scale, high-efficiency machinery and equipment for large-scale tractors and corn harvesters, plus the national agricultural machinery purchase subsidy program. Focusing on subsidies for these machines and equipment, it is expected that demand for these products will see a wave of sales peaks in the second half of the year.

V. The impact of other factors is different from that in the first half of the year. In the second half of the year, some non-national agricultural projects will also be implemented or closed. For example, a multi-year high-quality grain project, a commodity grain base construction project, an additional 50 billion grain projects, and autumn farmland. Basic construction projects, dangerous reservoirs, dam reinforcement and maintenance works, and some other local agricultural projects, new rural construction projects will directly and indirectly increase the demand for agricultural machinery, so the demand for agricultural machinery market in the second half of the year is still worth the wait.