There has always been a saying: The car rental industry is one of the few existing investment "gold mines." Why is it the car rental industry? If you want to answer this question and explore the prospects and layout of the domestic car rental industry within the next five years, it is necessary to understand the current situation in China's economy, society, and people's livelihood.
The development of the car rental industry requires several prerequisites: a large population base, a vast area, and a relatively concentrated city. For a long time, China has a large population base and a concentrated urban population. The increase in auto users naturally raises higher standards for urban public infrastructure. There is no doubt that public transport networks, including public transportation, subways, trains, and civil aviation, are still the main options for the public travel. With the sub-option "Car Rental," more demand factors are linked to improving living standards and improving travel experience. However, it is precisely because of the public's pursuit of a well-to-do life and the way to personalize and differentiate car rental is increasingly sought after.
In the words of Zhang Ruiping , a founder, chairman and CEO of a car rental company, the P2P rental model can supplement existing business models. Under this train of thought, as the first Chinese car rental company successfully listed on the NYSE, the first shot of P2P car rental was made by a heavy-asset car rental company once the car was rented.
"A car to enjoy" innovative car sharing model
In a broad sense, the P2P car rental model broadly utilizes the resources of social vehicles, realizes the "big pool" and "large allocation" of "small resources", makes the best use of it, and does its utmost to open up car rental in a mutually beneficial way. change. This change not only upgraded the public travel experience, but also significantly reduced public infrastructure. So, why not?
In terms of “car rental†launched by the rental car, through the support of independent research and development of the international advanced automotive dispatch management system platform, supplemented by advanced technologies such as CRM, ERP, GPS , and the use of its central data The service center carries out two-way online and offline adjustments and creates a “hub†for the entire commercialization of car rental that has the international advanced level.
It is not difficult to find that while “Guan Xiang†enjoys its own growth, it can strongly boost the development of the original business of car rental. The two complement each other to make up for the shortage of vehicles caused by the growth of the car rental business and reduce the vertical burden on the company. In the horizontal plane to enhance service levels, on the one hand, the use of traditional car rental resources to the specific needs of users, providing personalized high-end value-added services; On the other hand, with the P2P rental model, to provide customers with fast, convenient, caring one-stop convenience services.
Society and the public need P2P rental mode
If there is a car that is self-willed, then the emergence of P2P car rental mode, so that most people can do without cars will be wayward.
From a personal perspective, car-free people can also enjoy the convenience of private cars. They usually use public transport to travel. Holidays, family trips, cross-city services, and the transportation of family and friends can be completed by car rental when necessary. Among them, P2P car rental has four advantages: First, the convenient, low-cost P2P rental car model has improved self- and family-wide driving experience; secondly, it is also used for retiring, and there is no need to worry about “car ownershipâ€; Third, the lessor activates the owner's idled vehicle and helps them obtain a reasonable rent for the vehicle, improving their living. It can be described as the best use. Fourthly, the entire process is handled by the rental of such a safe and complete service platform. No matter whether it is the lessor or the renter, it can be easily taken care of. This shows the charm of the P2P rental model and its influence on society and individuals.
It is understood that in recent years, the scale of financing for P2P platforms has been continuously expanding, and the P2P rental platform led by car rental giants is also continuously evolving and improving, and has already begun to embrace the market. Because of this, a rental car is the first to launch a "car rental" and push the P2P car rental model to the public, which is based on the consideration of the future market.
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