On the morning of November 20, 2010, Changan Automobile and Luzhou Laojiao Group signed a strategic cooperation agreement in Chongqing. The formal announcement of the success of the joint venture with China's 100-year-old wine group, launched a new cooperation strategy to help the rapid development of national enterprises. It is reported that before this, Changan Automobile has officially signed a supply agreement with Luzhou Laojiao Group. Luzhou Laojiao Group will first purchase 669 Changan mini-vehicles as its transport logistics and service vehicles, and promises that in the future 3 During the year, Luzhou Laojiao Group will continue to purchase a total of 10,000 Changan Star 2, Changan Star S460 and Changan Starlight 4500.
Chang'an Automobile and Luzhou Laojiao are both well-known ethnic enterprises and have their own unique brand charm. They are all shouldering the arduous task of independent national brands. Chang'an Automobile has a reputation as the world's best place. Luzhou Laojiao honors China. The strong cooperation of two national brands is bound to open a new chapter in the development of the automobile industry and the liquor industry.
As the first camp enterprise of China's auto industry, Chang'an Automobile has always been unwaveringly taking the road of independent innovation. In 2009, it achieved 1.42 million auto production and sales of its own brand cars, ranking first in the Chinese auto industry and 13th in the world auto industry. Also in this year, Changan and AVIC Automotive merged and reorganized. Not long ago, it also released a new brand strategy, and proposed that the future strategic goal is that by 2020, the scale of automobile production and sales will reach 6 million vehicles, so as to truly become a world-class automotive company.
In the same way, Luzhou Laojiao is a representative of outstanding ethnic brands, one of the four most famous wines in China, and has been reputed as a famous Chinese wine. Representing Chinese liquor has taken on the responsibility of reshaping the national brand. In the past two years, as the high-end positioning of Luzhou Laojiao has been increasingly recognized by consumers, through the spread of culture, brand building, market share has increased significantly, the competitiveness has gradually increased, and it has become an honor representative of national enterprises, and the brand awareness. Famous at home and abroad. It has a national treasure pit pool built in 1573 and was named the first "national non-material traditional culture of Luzhou Laojiao wine traditional brewing techniques", is the only Chinese liquor company with double national treasure.
The strategic cooperation between Changan Automobile and Luzhou Laojiao Group is actually a strong combination of two major industrial brands. The union of the two honorable brands will strike a brilliant spark. Changan Automobile will carry the spirit, value and glory of Luzhou Laojiao and ride in the land of China. Changan Automobile, with its own service spirit, has made China's glory famous in Luzhou Laojiao.
The strong combination of brands can quickly and more effectively increase the brand awareness, achieve complementary advantages, and achieve win-win cooperation. The cooperation between Chang'an and Luzhou Laojiao Group not only enables both companies to fully win and win in the course of their respective development, but also creates a new model of marketing cooperation between the two major nationalities, automobiles and liquor. The deep strategic cooperation between Chang'an Automobile and Luzhou Laojiao will play an important role in promoting the economic exchanges and development of the two cities.
According to reports, this is just another result of Changan Automobile's large-volume orders. In recent years, more than 5,000 orders received by Changan Group have exceeded 10, and Sun Rain Solar Group, Changhong, Midea, and China Mobile are among them. According to reports, the 10,000 mini-vehicle procurement agreement will be delivered in three years and the first batch of 540 vehicles will be delivered on the day of the agreement. These vehicles are built according to the special needs of Luzhou Laojiao. They are prepared for the huge logistics system needed by the growing liquor market, including Chang'an Star II, Chang'an Xingguang 4500 and the just-listed Chang'an Taurus.
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